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by Jim Carlton

Although I use the internet throughout the day to update myself on news and to identify good deals on cars for sale, until recently, I was unaware of several tools that could actually help me make more informed searches and decisions. I found it annoying that several of the top results in Google were actually lower quality auto classifieds than those on the second and even third page with car advertisements not being posted for several days at stretch. But then I asked a friend of mine for help and soon discovered the wonders of using Alexa and Google Pagerank together.

I scrapped my old browser and downloaded Firefoxs latest version. Firefox provides faster browsing speeds than most browsers, allows you to view different sites in multiple tabs or windows and saves the sites you have open whenever you close the browser. Every time you access Firefox again, the same sites are displayed and saves you a lot of time. Next I downloaded the Google Pagerank and Alexa toolbars.

Alexa is one of the best-known site ranking services and they have a straightforward and easy to use toolbar. On installation, it displays the ranking websites you visit using a graph of the daily traffic trends and a numeric ranking. The really helpful quality for me was the ranking shown next to each of the search results. A bar displayed next to each search result displays the overall ranking of a particular website.

The Pagerank toolbar displays a score between zero and ten for each website, calculated using a variety of aspects like the traffic, high ranking sites that link to it, how long the website has been around for and the frequency of new content updates. Unlike Alexa, which awards a unique daily rating, several websites can achieve the same Pagerank, with ten being the best score attainable.

Once you’re done installing and familiarizing your self with these tools begin searching. Type in the most apt keywords like used cars on sale and your search results now actually have meaning. I filter sites in the search results based on the Alexa rank, clicking sites within a ranking of sixty-to-seventy thousand. I then explore each site to see which ones rank higher n Google. I now have a great resource that lets me find the best deals available with fresh offers for all kinds of cars on these different websites.

This technique of searching for used cars can be applied to all your searches so the benefits are manifold. Sites that I would never found due to my reluctance to go past the first page on Google are now part of my group of website that I visit several times in a day. Try it out for yourself, especially if you’re looking for great deals on the net.

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